Wretch 32 has had a crazy year: He was nominated for MTVs ‘Brand New 2011’, and BBC’s Sound of 2011 before releasing his breakthrough single Traktor. The rest is history in the making. The NXG crew and I sat down with the Retro Boy to find out what he will be doing next…
With your new singles, you are in a good place right now. How do you feel about it?
I am feeling really good. I don’t want to plan for too much. I would rather put my stuff out, see how it goes and if it goes well, it means it was meant to go well, you know.Traktor set us up nice for a good year and I think Unorthodox is doing similar things. For me it’s just like fingers crossed, you know. What will be, will be. You are only going to do all you can do, nothing more than that, nothing less.
Urban music is in a great place right now in the UK. How do you feel about people such as Dizzee and Wiley who paved the way?
I think every generation of artist are as important as the last. You know, I think So Solid are as important as Wiley, who are as important as Chipmunk and Tinchy, who are important as Tinie and Plan B… you know what I mean? Without the ones before, there almost is no one after.
We are all learning as we go along, it is a learning curve for every generation of artist. When someone is up before you, you can watch their mistakes and see where they went wrong. I think that is what each new generation should do. Dizzee is a total legend, Wiley has opened a lot of doors… it is just time that people get their heads down and work. The other day, when I found out Tinie Tempah was doing the o2, I nearly fell off my chair! That is MASSIVE! I phoned his manager and said: “I just want to congratulate you on everything that was done previously, and whatever is about to happen.” It is phenomenal; the o2 is a big move. It is definitely a good time right now in UK music.
You came out several years ago and a lot has happened since then. What have been the stepping stones that paved your way to mainstream success?
I think everything has played a massive part. I think being in the crew I started in (The Movement) was a big part of it. We were like brothers, its not that we broke up, we just don’t do music together. They taught me so much. Being in The Movement helped to keep me on my toes so much, it sharpened my skills.
I think you got to learn something from everything, even your mistakes. It is hard to put a pin on specific thing, because it was everything in one, as a whole. Every time I messed up a lyric on radio, I learnt from it, times when I recorded material and heard it back and it was wrong… I learnt from everything.
How do you find performing live?
I try to come out on stage at the last possible moment. My song intro will be playing and I try to wait until the last possible second. I like that suspense. I try and take you through a whole load of emotions. If you catch me in a club, expect to hear a club set. If you catch me at a jazz café, expect to be touched.
Of course we would still do Traktor as well, but I have a completely different set to what I do at a festival, as I cater to wherever I am performing. But I am still giving them me as I will only do stuff that I like or wrote, you know? At a festival, expect it to be hyped! I might give you a little emotion so you know to expect when you come to one of my shows.
What did you hope to achieve with Unorthadox?
We were in a predicament after Traktor. It was like, what do you do now? Do you show your emotional side, or do you do Traktor again? We wanted to do something different that would capture a different audience…